56
coffee scale
Worth a lookShows low returns (2.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$102.05avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good847.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$220K$220K/yr · 56K searches
Price range
Okay$35.26–$207.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price