50
coffee filter
Worth a lookShows low returns (0.3%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$7.56–$49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,487.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 66K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf