36
chess timer
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great389.45avg incumbent reviews — the moat a new listing must climb
Avg price
Good$110.46avg listing price — sweet spot $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$54.88–$282.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 11K searches