44
cheese board
Skip itSoft demand (-7.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great189.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$77.07avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$27.11–$205.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 35K searches
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality