55
ceiling fan
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Review moat
Great316.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$201K$201K/yr · 238K searches
Avg price
Okay$247.51avg listing price — sweet spot $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$80.68–$576.58cheapest to priciest tracked listing — scored on the share inside $15–$100