47
butter dish
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Great$47.91avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,003.57avg incumbent reviews — the moat a new listing must climb
Price range
Good$17.82–$155.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 40K searches
Signals No Dominant Brand