45
bread box
Skip itHigh returns (5.8%) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Good$107.18avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,380.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.75–$252.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 51K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate