49
microscope
Skip itPrices mostly outside the sweet spot ($50.42–$732.12) — this niche doesn't clear our bar today.
Review moat
Good664.08avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$287K$287K/yr · 66K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Avg price
Okay$226.53avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$50.42–$732.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price