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geiger counter
Skip itSoft demand (-78.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good793.93avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$276.65avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 12K searches
Price range
Bad$44.84–$1222.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-78.6%90-day search growth — must beat 0% to launch
Signals High Price