61
filament
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$109.81avg listing price — sweet spot $15–$100
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Market size
Good$304K$304K/yr · 110K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,787.31avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$26.36–$323.76cheapest to priciest tracked listing — scored on the share inside $15–$100