42
cardboard
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible12avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Great$12.35–$45.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$39K$39K/yr · 41K searches