40
white table cloth
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Great$48.37avg listing price — sweet spot $15–$100
Review moat
Good516.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.01–$140.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 14K searches
Signals No Dominant Brand