52
wall shelf
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$111.12avg listing price — sweet spot $15–$100
Market size
Good$455K$455K/yr · 561K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,696.15avg incumbent reviews — the moat a new listing must climb
Price range
Bad$20.71–$384.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale