50
trash bin
Worth a lookShows a sweet-spot price point ($70.40 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Avg price
Great$70.40avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 577K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.70–$264.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad7,960.12avg incumbent reviews — the moat a new listing must climb
Signals High Price