Skip to content
55

tea towels

Worth a look

Shows low returns (1.0%), but soft demand (-14.0% this quarter) keeps it on the watch list.

Market size 25Growth 18Conversion 91Competition 58Returns 95Price range 81Avg price 95Brand share 47Review moat 47Quality gap 53

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.73

avg listing price — sweet spot $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$12.41–$114.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,839.19

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$98K

$98K/yr · 23K searches

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch