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tea light candles
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-23.1% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Great$10.21–$36.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good520.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$87K$87K/yr · 45K searches
Growth
Bad-23.1%90-day search growth — must beat 0% to launch