50
table
Worth a lookShows beatable incumbent ratings (3.9★), but weak search conversion (0.4%) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 1.5M searches
Review moat
Good1,228.68avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$186.98avg listing price — sweet spot $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Price range
Bad$23.61–$587.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale