40
table runner
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.82avg listing price — sweet spot $15–$100
Price range
Great$4.78–$46.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,305.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 119K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch