60
soap holder
Worth a lookShows a sweet-spot price point ($19.96 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$1.71–$51.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good987.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Market size
Okay$109K$109K/yr · 139K searches
Signals No Dominant Brand