43
rolling pin
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.74avg listing price — sweet spot $15–$100
Price range
Great$7.61–$64.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,205.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$53K$53K/yr · 44K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch