55
palo santo
Worth a lookShows low returns (0.7%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$44.99avg listing price — sweet spot $15–$100
Price range
Great$14.86–$101.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,236.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 17K searches