44
outdoor storage
Skip itPricing outside the sweet spot ($628.93 avg) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good501.23avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$726K$726K/yr · 222K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$58.26–$2818.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$628.93avg listing price — sweet spot $15–$100