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led candles
Skip itSoft demand (-59.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$46.93avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.46–$171.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$199K$199K/yr · 69K searches
Review moat
Okay3,363.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-59.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier