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laundry basket
Launch itA $1.3M/yr market growing +5.1% this quarter with returns at 2.5% — clears our launch bar.
Avg price
Great$52.03avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 887K searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$10.74–$156.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,289.82avg incumbent reviews — the moat a new listing must climb