46
key box
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Avg price
Great$64.65avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,239.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$21.08–$193.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 23K searches