54
incense holder
Worth a lookShows a sweet-spot price point ($31.02 avg), but a small market ($69K/yr) keeps it on the watch list.
Avg price
Incredible$31.02avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$4.75–$93.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good601.17avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 70K searches