50
hooks for hanging
Worth a lookShows low returns (1.3%), but soft demand (-10.1% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Price range
Good$4.70–$39.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$324K$324K/yr · 288K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,832avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.1%90-day search growth — must beat 0% to launch