54
coasters
Worth a lookShows a sweet-spot price point ($45.31 avg), but soft demand (-4.5% this quarter) keeps it on the watch list.
Avg price
Incredible$45.31avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good656.29avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$4.41–$124.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 90K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand