40
christmas tree
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Growth
Great+69.5%90-day search growth — must beat 0% to launch
Review moat
Good539.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$157.95avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Bad$28.46–$344.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 373K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale