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candle warmer
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great339.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$79.68avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Okay$39.39–$228.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$109K$109K/yr · 87K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.8%90-day search growth — must beat 0% to launch