44
candle holder
Skip itSoft demand (-23.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.40avg listing price — sweet spot $15–$100
Price range
Incredible$17.40–$99.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great283.97avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 132K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.2%90-day search growth — must beat 0% to launch