45
artificial grass
Skip itSoft demand (-15.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great134.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$65.56avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$22.92–$211.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 70K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch