51
apron
Worth a lookShows a sweet-spot price point ($37.83 avg), but soft demand (-12.8% this quarter) keeps it on the watch list.
Avg price
Incredible$37.83avg listing price — sweet spot $15–$100
Price range
Great$4.96–$69.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 94K searches
Review moat
Okay3,884.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch