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ziploc bag
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Great$4.35–$48.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good622.32avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$288K$288K/yr · 181K searches
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand