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52

zinc

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.

Market size 73Growth 24Conversion 79Competition 12Returns 98Price range 89Avg price 92Brand share 33Review moat 81Quality gap 17

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$54.39

avg listing price — sweet spot $15–$100

Price range

Great$26.18–$105.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great382.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$795K

$795K/yr · 182K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf