56
weight scale
Launch itA $1.8M/yr market growing +15.0% this quarter with returns at 2.3% — clears our launch bar.
Market size
Great$1.8M$1.8M/yr · 514K searches
Avg price
Great$69.25avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$21.63–$316.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad25,868.44avg incumbent reviews — the moat a new listing must climb
Signals High Price