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Launch itA $1.6M/yr market growing +15.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 229K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$93.28avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Price range
Okay$23.56–$191.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,093.96avg incumbent reviews — the moat a new listing must climb
Signals High Price