56
vitamin d 10000 iu
Launch itA $1.1M/yr market growing +4.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Incredible$14.96–$87.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.31avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 375K searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad8,716.86avg incumbent reviews — the moat a new listing must climb
Signals High Price