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55

vitamin c

Worth a look

Shows low returns (0.2%), but soft demand (+0.7% this quarter) keeps it on the watch list.

Market size 77Growth 26Conversion 64Competition 44Returns 99Price range 74Avg price 94Brand share 42Review moat 28Quality gap 32

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$46.82

avg listing price — sweet spot $15–$100

Market size

Great$962K

$962K/yr · 362K searches

Price range

Good$7.54–$121.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,661.75

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch