45
theragun
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good760.55avg incumbent reviews — the moat a new listing must climb
Market size
Good$675K$675K/yr · 29K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$973.45avg listing price — sweet spot $15–$100
Price range
Bad$213.23–$3659.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price