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stain remover
Launch itA $1.8M/yr market growing +2.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$38.77avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 297K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.74–$153.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,810.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand