46
smart scale
Skip itPrices mostly outside the sweet spot ($56.07–$1903.33) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good$847K$847K/yr · 59K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Avg price
Okay$316.51avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand
Review moat
Bad31,290.43avg incumbent reviews — the moat a new listing must climb
Price range
Bad$56.07–$1903.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price