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54

silicone scar tape

Worth a look

Shows a sweet-spot price point ($45.54 avg), but soft demand (+0.1% this quarter) keeps it on the watch list.

Market size 33Growth 25Conversion 66Competition 38Returns 84Price range 95Avg price 95Brand share 49Review moat 34Quality gap 82

Avg price

Incredible$45.54

avg listing price — sweet spot $15–$100

Price range

Incredible$16.83–$93.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,087.56

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$154K

$154K/yr · 57K searches

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch