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sanitizer
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible80.24avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$22.96avg listing price — sweet spot $15–$100
Price range
Great$1.52–$71.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Market size
Okay$262K$262K/yr · 157K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand