66
razor
Launch itA $1.3M/yr market growing +6.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$38.25avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 496K searches
Competition
Great33%top-5 click share — an open shelf
Price range
Great$4.20–$106.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,104.25avg incumbent reviews — the moat a new listing must climb