59
omega 3
Launch itA $3.6M/yr market growing +7.3% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 794K searches
Avg price
Great$78.26avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$33.55–$189.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,829.52avg incumbent reviews — the moat a new listing must climb
Signals High Price