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new gel silicone scar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great327.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$233.02avg listing price — sweet spot $15–$100
Market size
Okay$130K$130K/yr · 11K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Price range
Bad$59.36–$400.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price