69
needoh fuzz ball
Launch itA $2.0M/yr market growing +76.2% this quarter with returns at 0.5% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 1.6M searches
Avg price
Great$75.92avg listing price — sweet spot $15–$100
Growth
Great+76.2%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$26.13–$174.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,704.65avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale