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n95 mask
Skip itSoft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$59.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,155.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$18.05–$193.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$51K$51K/yr · 27K searches
Growth
Bad-56.4%90-day search growth — must beat 0% to launch