63
mouth tape
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible72.3avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$33.43avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$5.52–$73.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$178K$178K/yr · 64K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch